Marketing Strategy
Turning your marketing endeavors into a delicious croissant sounds silly, but I promise it's exactly what you need.
Helping businesses overwhelmed with what to do build a marketing ecosystem that layers their efforts and builds momentum that works the way real humans live.
Let's talk Lamination
First things first, think of your business like a croissant, flaky, buttery, sometimes filled to the brim with extras. But to really get it, we need a quick pastry lesson. Croissants aren't just blobs of delicious dough, they are dozens of thin layers, folded over and over, each one distinct, each one necessary. Skip a fold and the whole thing falls flat.
Your marketing strategy needs to do the same thing. It's the layering, blogging, social, website, emails, referrals, in-person networking, and everything in between, mixed with the human reality of multiple interactions and repeat exposure, that actually makes a difference and helps people convert.
The hard part? We don't know which path any one person will take. Which means everything has to blend together and build off each other, no matter where someone enters.
That's the layering.
Marketing you're probably already doing, blogging, social, a landing page here, an ad there. What's missing isn't effort. It's knowing how those pieces are supposed to connect, and whether they actually are.
- You're posting on social because you know posting increases site traffic, not because it's working toward a real goal.
- You know you should be blogging, but a blog that doesn't tell people what they need just muddies the water, or worse, it's unreviewed AI content published to check a box.
- You built a landing page for your course, wrote two sentences, and have no plan for how anyone actually finds it.
- You're running ads assuming people convert instantly, when what's missing is the whole path, acquisition, nurture, the mindset shift that gets someone from stranger to buyer.
The fix isn't doing more. It's finding out what's actually connected, and what's just noise.
What do Amoeba's and yarn balls have in common?Everything.
Just like yarn balls that are chaos incarnate, amoebas are in the flow, never sticking to rigid structure, always adapting to what's around them. (If you're feeling lost, jump here to understand.) It's also what I call my unique methodology for approaching Business Strategy: The Amoeba Method™.
Listen to the Story | (1-2 weeks)
Where we're handed a situation with zero factual backup yet. The yarn ball, just as it is.
Uncover the Real Questions | (1 week)
Not just the questions we already have, but the ones the story itself reveals need to be asked. The gaps that leak. That's where the hypothesis comes from.
Analyze the Data | (2-4 weeks, sometimes longer)
Where we measure and collect the real data, unbiased by anything, to learn what's actually happening. Google Analytics, Search Console, whatever's already tracking. If those were never turned on, we don't guess, we wait. Sometimes that means a few months of letting real data accumulate before we diagnose anything.
Establish the Guardrails | (1 week)
The rules the data actually shows. Maybe your people don't spend over $50 without a two-week nurture sequence first. Maybe it takes five touchpoints before anyone converts. These aren't guesses, they're boundaries the evidence hands us.
Map Out What's Needed | (1 week)
Where the adjustments get mapped. What you've been doing, what you're about to do, all checked against where your people actually are, so effort stops going to waste.
Build the Deliverables
Only now does production start. This might be me, might be you, might be a mix of both, whoever's actually best positioned to execute. Either way, it's a new scope of work, defined fresh, not assumed from the start.
But that probably leaves you wondering what you actually receive as part of this process.
What You Actually Walk Away With
All the Data, Compiled
Every number that matters, pulled together in one place, not scattered across five different dashboards you never check.
What Needs to Be Done
The real scope, based on evidence, not a guess made before any of this started.
A Real Report
What the data actually shows, in plain language, not a spreadsheet dump you need a translator for.
Scopes of Work
Each piece of what's needed, defined clearly enough that anyone could execute it, whether that's you, your team, or someone else entirely.
An Agreed-Upon TimelinE
Not a vague "soon," a real plan for when things actually happen.
New Proposals (if you want them)
If it makes sense for me to build what the audit uncovered, you'll get a fresh proposal to review, never an assumption that the audit automatically becomes a bigger contract.
Starting at $3,500. Pricing adapts to your business model, locations, and the complexity of your existing infrastructure.
FAQs
Do you sign NDAs?
By default, I don’t share client methodologies or work outside our engagement. If your company requires a formal NDA, that’s not a problem, just let me know during your consultation. What I won’t sign is an NDA meant to protect abusive practices or toxic policies, that’s not confidentiality, that’s cover.
How does payment work?
33% due at booking, 33% due at kickoff, and the remainder invoiced Net 30 at project close. Klarna financing is also available.
What if we’ve already done a marketing audit with someone else?
That’s fine, and it can actually save time, I use it as a data point, one piece of the picture, not the whole picture. Where this differs is in what gets asked and why. My questions come from a psychology-driven methodology, so I’m not just looking at site visits and new users in isolation. I’m looking at how all those actions intertwine, what they reveal together that they wouldn’t reveal apart. An old audit tells you what happened. This tells you why, and how it all connects.
What if different departments or team members disagree about what the real problem is?
That’s useful information, not a complication. It’s part of why interviews happen separately at the start, so I can get a feel for the interpersonal dynamics without anyone’s answers shaping anyone else’s. That tells me a lot: whether the real issue is structural, a personality conflict, an accommodation need, or something systemic that actually needs to change. Conflicting perspectives usually mean there isn’t one single story yet, and the audit is where those get reconciled against real data, not whoever argues loudest internally.
What if we’ve never used Google Analytics or Search Console, and don’t have any real data yet?
That’s common, and it’s not a dealbreaker. It does mean the Analyze the Data stage takes longer, sometimes we need a few months of real data to accumulate before there’s anything meaningful to look at, rather than guessing at conclusions from nothing.
What if our team is remote or fully online, no physical location at all?
The audit still works the same way, it just shifts focus. Instead of observing a physical space, we’re looking at how your team actually communicates, how customers experience you digitally, and where the disconnects happen in a remote-first environment.
What if interoffice issues are part of our struggles? Does that get pulled in too?
If it’s affecting how your business actually runs, yes. Sometimes what looks like a marketing problem is really a communication or team dynamics problem underneath it. I’ve worked with clients where part of the ongoing relationship is a recurring monthly conversation about exactly that, how to better support a team, or the people that team serves, not just what to post next. If that’s part of your reality, it’s part of the audit.
Would you talk to all our employees, or just team leads?
Depends on your goals and what’s actually struggling. Sometimes team leads have the full picture. Sometimes the real answers live with the people doing the day-to-day work, and team leads are the last to know what’s actually happening on the ground. We figure out who needs to be part of the conversation based on what we’re trying to solve, not a fixed org-chart rule.
Do you travel to physical locations as part of the audit?
When it makes sense, yes. For brick-and-mortar businesses, some things can’t be understood remotely, how customers actually move through your space, how your team interacts with them in real time, what the physical setup is actually doing for or against you. I travel to stores, offices, and organizations to see that firsthand, not just take your word for it.
We have three stores across town, and we think they each operate differently. Would you collect that information in the audit?
Yes. If your locations genuinely operate differently, different customer bases, different staff, different day-to-day rhythms, that’s exactly the kind of nuance the audit is built to catch. Treating three locations as one story would miss the real picture.
Does the audit automatically turn into a bigger project?
No. You walk away with a real plan either way. If it makes sense for me to build what the audit uncovered, you’ll get a fresh proposal to review, never an assumption that the audit turns into a bigger contract without your yes.
What if I only need something smaller, like an email sequence or a landing page?
It’s totally normal to have a lot of little things that need doing, an email sequence here, a landing page there, a quick fix to something that’s almost working. Those get billed hourly once we’ve done the audit together, no separate proposal, no re-explaining your business from scratch every time something small comes up. You already did the work of being understood once. After that, smaller pieces just get built.
What if the audit shows I need a website or a rebrand?
You won’t pay for Discovery twice. Website and Branding projects start with this same in-depth process, so if the audit already did that work, your proposal and invoice start where the actual building starts, wireframes for a website, sketches and direction for branding. You’re only billed for what’s left to build.
Why pay before I even know what I need?
Because that’s the point, you don’t know what you need yet, and guessing is expensive in a different way. This front-loads the investment so the rest of the process moves with a real plan instead of assumptions, and gives you more flexibility later since nothing downstream is locked in before the evidence says it should be.