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Business,

without the oversimplification

Most business advice assumes unlimited energy, perfect focus, and identical circumstances. This space exists to push back on that. Here you’ll find writing about systems, sustainability, and decision-making — grounded in context, nuance, and real constraints.

Just me and my

Soapbox

This is where I write about what actually affects your business decisions — capacity, systems, money, boundaries, and the context most “expert advice” ignores.

Read what’s useful. Skip what’s not. There’s no right order.

Check out my most recent rant.

Your Business is a Croissant

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Your Business is a Croissant

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