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Person with short brown hair, mustard linen overalls, and white tshirt holding a white plate with a buttery flakey croissant on top, inside a small local bakery is smiling after learning that their business is like a croissant according to Molly Hicks Brand Strategist.

Your Business is a Croissant

Okay, Okay, hear me out here – I know it might be weird to think of your business as a bakery product, but I swear I’m heading somewhere good. Most people think of their business as a stationary, flat thing. I mean, business plans are built on paper, it can

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How to prep for a rebrand

Have you ever looked at your insta feed or website and wondered how the hell did your brand become synonymous with whatever the hell **waves at branding**  this is? Everytime you look at it–it feels off. Something isn’t quite right and you need to know why. You’ve heard the term

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Molly Hicks, brand strategist and graphic designer

The top 5 things you need to know about brand identity.

My brand identity is often over simplified into two things, fonts and colors. When we simplify a brand down to those two things, we are missing so much of the science of business, the logic. All the beauty and creativity that happens in order to have a brand that actually

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