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Which Came First, the Ideal Client or the Program?

The Molly Hicks || Which Came First, The Client or The Program? || Why you need to know your ideal client first.

So you’re ready to move from one on one services to a one to many philosophy. And you dreamed up this big, beautiful program filled with modules, courses, and group coaching, or whatever floats your fancy. But when it comes time to sell this, if you haven’t thought about your ideal client, then who have…