Have you ever looked at your insta feed or website and wondered how the hell did your brand become synonymous with whatever the hell **waves at branding** this is? Everytime you look at it–it feels off. Something isn’t quite right and you need to know why. You’ve heard the term
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The top 5 things you need to know about brand identity.
September 1, 2022
My brand identity is often over simplified into two things, fonts and colors. When we simplify a brand down to those two things, we are missing so much of the science of business, the logic. All the beauty and creativity that happens in order to have a brand that actually
There is No Single Answer on Why Your Biz Isn’t Working.
August 5, 2022
There’s a growing issue in the business world as more and more entrepreneurs join the self made club; and that is believing everything can be fixed with one task, one mission, one workflow, one funnel. And honestly, that’s not how it fucking works — there is NO single answer. Everything
Are you ready to have a support team?
July 22, 2022
The biggest thing we see in business marketing is the lack of delegation; and delegation is a beautiful and wonderful thing, if you have money and the emotional capacity for it. However, what people need to remember is that by delegating too early, you end up restricting your business in
The Solution to you Social Media Content Block
July 8, 2022
Social Media–for a lot of people this is the most panic inducing place to show up. There is so much pressure to be “viral”, to post the “right thing”, to be someone you’re not. The anxiety, trepidation and full blown panic attacks are just not worth it. And I am
Chaos in Business Is the Norm: Controlled Chaos is the goal
June 24, 2022
Are you starting a business? Super exciting right? Can’t wait to get your first clients, or customers through the door? Before all of that happens, THERE WILL BE CHAOS! Changes in markets, cultures, your health, global health can all shift your plan…but honestly, all that chaos in business is the
Personality in Writing: 3 Easy Tips on How to Add Your Personality into Your Copywriting
June 10, 2022
Hey there, friend! I’m Tristyn Sipsy, of Sipsy Ink. And I’m super pumped to be taking over the Molly Hicks blog to share some of my faaave tips for writing copy and content for your brand! So, buckle up, buttercup.Because here we go! Whether you’re writing a new email to
Your Sales Funnel isn’t working–and here’s why!
May 26, 2022
There is a serious flaw running rampant in the marketing world–and it’s hurting small businesses left and right. Sales Funnels. Now before you click off and determine I’ve gone batshit crazy–here me out. The concept of sorting through leads and helping them through your product line–that IS a thing. The
Overscheduling: Why 40 Hours Never Feels Like Enough
April 22, 2022
Drowning in lists. Head spinning with tasks for your business, for your kids, for your home. You’re trying to figure out how to balance 40 hours at work, getting some good sleep while still spending enough time with your family AND keeping up with all the adult tasks of maintaining
These four words are holding you back from growing your business – “..but if I just…”
March 4, 2022
Having worked with entrepreneurs across every genre of business (I shit you not– sexuality coaches and shamans to inclusivity media for kids and ice cream–you name it, I’ve helped!) there is something that every business owner struggles with and that is perfectionism. Perfectionism seeps into our brains and latches on
Dubsado for Neurodivergent Entrepreneurs
February 28, 2022
Ever wonder how you get an email from me in the middle of the night after submitting an inquiry, or scheduling a discovery call? Well it all comes down to Dubsado. It’s the reason I can work when I’m in the bathtub, at the beach or even hunting Pokémon with
Embrace Your Inner Nerd: Being Yourself in Business
February 21, 2022
Our businesses are an extension of ourselves. This makes it critically important that we show up in a way that is in line with who we are as a person. That we are comfortable being ourselves in our business. So what does that mean? That means your values, your morals,
Riding the Dopamine Wave–How to build ideas beyond your daydreams
February 4, 2022
When the dopamine is high those amazing super awesome biz ideas start flying–amiright. Whether it’s daydreaming while cooking risotto–damn that takes a lot of time 🙄–folding laundry, or driving down the road–don’t judge, you know it’s true– the daydreams come and the brain gets flooded with all the biz ideas.
Hustle Mentality: The reason your passion for business is dwindling
January 21, 2022
Recently while doing hashtag research I was scrolling through some “top” **eyeroll** business hashtags and whew–the messaging was intense and toxic as hell. The message at the heart of it all was the same–hustle mentality. Their messages screamed things like: stop being “selfish” and work harder, you’re aren’t doing enough,
You Need a Brand Strategist in Your Life and Here’s 5 Reasons Why
January 4, 2022
Ever felt like your business has just hit a slump? It’s probably because you need a Brand Strategist to help you over this next hump in your business growth. One of the number one things that business owners need to admit to themselves is that they can’t do everything. There
Marketing Plans for 2022: Set Yourself Up for Success in Your Business with Social Media
December 3, 2021
December is a great time to start planning your next year. And that includes your marketing plan. But instead of grabbing another generic content calendar from Pinterest, let’s get serious about your marketing plan for 2022 and actually make social media marketing (aka FREE marketing) work for you. What you
Design You Envision: 5 Secrets to Get the Best Work Done with Your Designer
November 8, 2021
People don’t always know how to express the design you envision. At the very least, it isn’t in a way that actually helps the designer understand what they are really wanting to do or can be close to copyright infringement. You see bits and pieces of things that you like
Working Mom Life: A Guide to Making It Easier
October 9, 2021
When it comes to running a business full time, being a mom, and being a partner in a relationship, there are a lot of hats, a lot of stress, and never enough time in the day. Being a working mom isn’t the easiest thing in the world. I have done some
Which Came First, the Ideal Client or the Program?
September 9, 2021
So you’re ready to move from one on one services to a one to many philosophy. And you dreamed up this big, beautiful program filled with modules, courses, and group coaching, or whatever floats your fancy. But when it comes time to sell this, if you haven’t thought about your
Authenticity in business is the answer. Always.
June 25, 2021
As an entrepreneur you are constantly bombarded with shoulds, musts and “you’ve got to’s…” on a daily basis from everywhere. Other entrepreneurs, your partner, even your friends–the “advice” just never seems to end. But let’s have a little honest talk for a moment about authenticity in business. You see, the
The Canva Template Curse: The brand that never was.
June 11, 2021
Have you ever been scrolling on social media and thought? I feel like I’ve seent his graphic before? Or maybe you skipped right over a post because everything about it seemed like “been there, seen that”. That may have been the case…but the more likely culprit? The Canva Template Curse.
Is it time to hire a virtual assistant? Here’s what you need to know.
March 8, 2021
Hey there entrepreneur, congratulations! You’ve done it. You’ve built a business that is growing and now you’re realizing that money is coming in, expectations are growing, people are depending on you and frankly…you’ve run out of time. Fuck! Now what do you do? Well once you’ve given yourself a healthy
Visual Branding for your Podcast: Is it really that important?!
February 15, 2021
So you’re starting a podcast, friend, I am so proud of you! That’s a big undertaking. Believe me I know, because I not only help other people just like you launch their podcasts with the help of my podcast expert buddies at Podcast Power Academy, but I’m launching my own
Neutrality in Business: MYTH BUSTED!
February 1, 2021
Your brand isn’t just a cold mechanic money making business with no heart. I mean do you make money? I certainly hope so, but it’s MORE than a money maker. It’s a small business filled with passion and values that are represented is a representation of what you want to
Your business has a workflow, and you probably didn’t even know it!
January 18, 2021
Let me guess, you’ve been hearing people talk about “workflows” and “systems” and your googling and pinteresting led you down a rabbit hole of uncertainty that left you feeling like you’re getting ahead of yourself. And honestly, when it comes to systems and workflows, one of the most common things
Let’s commit to making 2021 one killer year, you ready?
January 3, 2021
Well, I can finally say that 2020 is behind me. Holy hell balls, that year was…well…something. there really are no words to describe what we experienced as a planet. There were ups and downs, and everything in between. But as I weigh the lovely and the ugly, amongst it all
The two most important things to include in your client welcome guide
January 19, 2020
Booking a new client is always super exciting! Whether it’s your first or your 791st they all are so important to you. You want them to enjoy the time they spend with you, but experience has shown you that you still need to establish some boundaries. Your clients will appreciate
The Contract Shop is my #1 Biz Source for all things legal
October 22, 2019
When you first launch your biz you are all about the creative side of things. Painting, sewing, designing doesn’t matter it’s your passion and you love it. Your first clients were probably your closest friends and family. Now let’s not even talk about how much money you made because let’s
Inclusivity in business–how Mason Aid made me a better human.
September 12, 2019
As a cisgendered bisexual, I used to take inclusivity for granted. Not intentionally mind you, but because I tend to blend into the crowd and people never even know that I am part of the LGBTQ+ community. I mean I am married to a cisgendered heterosexual man, we have a
Client Management System: Dubsado–The only choice for me
August 31, 2019
Before starting my business, I was in the corporate realm (and before that the US Air Force) specializing in workflow and program development. All that gobledy gook essentially means I would make step by step processes to help departments run more smoothly. In other words improve the client experience. So,
(Video) Customize your dubsado lead cpture to be totally on-brand with the help of CSS
August 31, 2019
A lot of people are saying the same thing about Dubsado–it’s a beast! As a result many shy away from this amazing and powerful CRM. So I am here to tell you that the shear power and customization options within Dubsado will elevate your client experience. Add to that the
Convertkit: The best email marketing system for my brain AND my biz
August 31, 2019
Email marketing means you need software–which can be tricky for a lot of creatives. These email marketing systems practically require you to be tech-savvy and not all entrepreneurs falls in that boat. So having an intuitive email marketing system that actually works the way you think can be an epic biz changer. After
